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Fixderma, a prominent dermatologist-prescribed skincare brand, has officially appointed Preetam Jena as its Chief Marketing Officer and head of eCommerce. Preetam, who took on this role this year, has already begun forging significant marketing partnerships, including collaborations with IPL’s Delhi Capitals and Splitsvilla X5.
With 15 years of extensive experience in eCommerce, digital marketing, and MarTech, Preetam has held leadership positions in both India and Southeast Asia. His data-driven approach and deep understanding of the eCommerce landscape have consistently led to substantial brand growth and increased customer engagement.
At Fixderma, Preetam will oversee the entire marketing function, reporting directly to Shaily Mehrotra, Co-Founder and CEO. “We’re excited to finally make this official,” said Shaily Mehrotra. “Preetam’s creativity and marketing expertise have already made a mark. His ability to craft compelling brand narratives and drive impactful campaigns will help elevate Fixderma to new heights in the skincare industry.”
On his appointment, Preetam stated, “Joining Fixderma has been an exciting journey from day one. I look forward to working with the team to create strategies that not only grow the brand but also resonate deeply with our consumers. We’re just getting started.”
Established in 2010, Fixderma is known for its innovative approach to skin health, specialising in manufacturing, marketing, and promoting dermatology products. The brand has achieved global recognition, exporting to over 40 countries. Fixderma's premium skincare range serves as a bridge between prescription-based treatments and over-the-counter cosmetics, addressing various skin concerns such as ageing, acne, dryness, and hyperpigmentation. With a commitment to quality and efficacy, Fixderma continues to set industry standards, revolutionising skincare through its results-driven approach and dedication to customer satisfaction.
