Liberty Shoes Ltd. has appointed Priyanka Vishnoi as its Head of Marketing. She announced her new role through a LinkedIn post, stating, “I’m happy to share that I’m starting a new position as Head Marketing | Driving Brand, Retail & Digital Growth at Liberty Shoes Ltd.”
In her new role, Vishnoi will be responsible for driving Liberty Shoes’ brand strategy, positioning, and annual marketing roadmap. Her mandate will include leading integrated marketing campaigns to build brand preference and drive retail footfalls, along with overseeing the group’s PR and CSR initiatives.
Prior to joining Liberty Shoes, Vishnoi was associated with VLCC as Senior Brand Lead, where she spearheaded pan-India marketing strategies. Her role involved managing a mix of ATL, BTL, and digital campaigns, including marketing support for new clinic launches across markets.
Priyanka Vishnoi is a seasoned marketing professional with over a decade of experience in leading integrated brand and marketing initiatives across consumer-facing businesses. Her expertise spans end-to-end brand launches, campaign management across ATL, BTL and digital platforms, and driving measurable growth in highly competitive categories.
