Publicis Groupe has appointed Deepti Velury as CEO of Global Production, a newly established role focused on expanding the company’s content and production operations worldwide.
In this role, Velury will oversee the Groupe’s end-to-end production capabilities, including its global content studios, proprietary AI technology platforms, GenAI partnerships, and production hubs. Her responsibilities will include delivering personalised, scalable content across channels and audiences, with a focus on predictive performance and measurable outcomes.
She will also apply her experience in identity-led data solutions to support the development of Publicis Production’s services and drive innovation across its network.
Arthur Sadoun, Chairman & CEO of Publicis Groupe, said: “As AI changes the rules of traditional production, today every client can access content, in a faster, cheaper, better way. But what they really need if they want to deliver business outcomes is the right content that is consistent across platforms, respects brand values, is highly personalised, instantly scaleable, and truly measurable.”
