Publicis Groupe India has announced the launch of a new content studio designed to support brands in creating personalised, localised, and contextual content efficiently and at scale. The facility aims to address the evolving needs of platform-led, always-on marketing.
The studio combines creative talent, agile production workflows, and AI-powered capabilities. It is intended to enable brands to respond to cultural moments, regional nuances, and platform shifts. The approach is built on the integration of technology, data, and human creativity, with an emphasis on aligning content with business strategy and cultural relevance.
“Marketers today aren’t short on data or ideas. What they need is the ability to turn those insights into powerful, relevant content—faster than ever before,” said Anupriya Acharya, CEO – Publicis Groupe, South Asia. “This studio does exactly that. It brings together creativity, technology and scale to act as a true growth engine for our clients.”
The India studio is part of Publicis Production’s global network, which includes 52 studios in cities such as Bogotá, New York, London, Paris, Shanghai, and Warsaw. The facility in India is equipped to deliver both high-end production and scalable content solutions. It includes editing suites, generative AI tools, and CGI workstations, expanding on the capabilities of Prodigious India.
Through platforms such as LucidLink and advanced data asset management systems, the studio is integrated into the global Publicis production ecosystem, allowing for real-time collaboration across markets.
“With the launch of our world-class content studio, we now house creative, production, and technology under one roof. This is truly creativity powered by craft and fuelled by data, ready to meet the pace of culture and deliver real impact for our clients," said Rajdeepak Das, CCO, Publicis Groupe, South Asia.
The studio has already developed content for sectors including beauty, automotive, FMCG, and technology. Its portfolio includes product demonstrations for Southeast Asia, festive campaigns in Australia, and influencer-led content in the United States. It is designed to adapt content for different formats, platforms, and markets.
“Production is no longer the final step; it’s the creative engine that connects strategy, media, technology, and commerce... Today, it’s not just about producing more content, it’s about producing Intelligent content, made for the right audience, tailored to the right platform, and delivered at the perfect moment. With the launch of our first post-content studio, we now have the scale, speed, and precision to manage all our clients’ multi-market production needs, from start to finish,” said Varun Shah, Managing Partner – Publicis Production.
The launch marks an expansion of Publicis Groupe India’s capabilities in content creation, aligning production with broader marketing, media, and technology strategies.
