Publicis Groupe India has appointed Sonal Verma as Managing Director of Arc Worldwide India. She will report to Kedar Teny, Chief Product Officer, Publicis Groupe India.
Arc Worldwide operates as the group’s experiential and shopper marketing vertical, supporting brands across consumer journeys and decision-making environments.
Verma brings more than 25 years of experience in integrated marketing, experiential strategy and consumer engagement. She has led the development of brand experience platforms for global and regional clients, integrating consumer, retail and digital touchpoints.
In her new role, Verma will oversee business operations at Arc Worldwide India, with a focus on expanding experiential and connected commerce capabilities. Her responsibilities include developing solutions aimed at delivering measurable outcomes for brands.
Commenting on the appointment, Kedar Teny, Chief Product Officer, Publicis Groupe India, said, “Sonal’s appointment marks a natural progression in scaling Arc Worldwide India’s role in helping brands influence choice at experiential moments of decision. As brands seek growth closer to such moments, Arc Worldwide India’s shopper and experiential capabilities are becoming central to how we deliver impact. Sonal brings the strategic clarity and executional rigour needed to accelerate this momentum and embed these capabilities more deeply across our offerings.”
Sonal Verma, Managing Director, Arc Worldwide India, said, “I’m excited to join at a time when brands are increasingly focused on creating experiences that influence choice and drive real business outcomes. Arc has a strong global legacy in connected commerce, shopper marketing, retail and brand experiences and I look forward to working with the team and clients to build insight-led, culturally relevant and scalable solutions that sit at the intersection of creativity, commerce and consumer engagement.”
