Škoda Auto India has released a new film titled Recess under its ongoing ‘Fans Not Owners’ campaign. The film is developed in collaboration with ‘Team Drive’, a unit of Publicis Groupe India formed specifically for Škoda Auto India and creatively led by BBH India.
Set in a school playground, the film shows children discussing the features of their families’ Škoda vehicles. The exchange appears to become a competition of specifications until a young girl claims that her Škoda can fly to Jupiter, drawing a comparison to a rocket. She then gets into a Kushaq and leaves, while the other children watch.
This follows the earlier release titled Doda, which was also part of the same campaign.
