Publicis Groupe India has appointed Atique Kazi as Chief Executive Officer of Performics India, strengthening its leadership across media operations.
Performics India, part of Publicis Groupe’s integrated digital marketing network, will be led by Kazi in its next phase of growth. He will report to Lalatendu Das, CEO, Publicis Media South Asia.
Alongside this appointment, Gautam Surath has been elevated to Chief Strategy & Transformation Officer. In this role, he will lead the newly formed Strategy & Transformation Office, focusing on scaling capabilities across Influence, Data & Analytics, Search, Commerce, Programmatic, and Martech. Over the coming months, Surath will also support Kazi’s transition into the CEO role. Surath has been closely involved in integrating media, ecommerce, data, AI and performance marketing within Performics India.
Kazi brings more than two decades of experience across digital media, technology and data-led marketing, having worked with brands on programmatic development, platform-led solutions and transformation initiatives across categories.
Commenting on the leadership changes, Lalatendu Das, CEO, Publicis Media South Asia, said, “Atique’s appointment marks an important evolution for Performics India. His depth of experience, clarity of vision, and proven ability to scale complex digital ecosystems make him an exceptional addition to our leadership bench. At the same time, Gautam’s elevation to lead our Strategy & Transformation Office for the media division strengthens the Groupe in an equally crucial way. His steady leadership and ability to integrate media, data, AI, and commerce have shaped Performics India’s progress so far, and his new mandate allows us to double down on the capabilities that will define Publicis’ Media’s future. Together, these leadership moves position Publicis Media India to accelerate growth for our clients and deepen our competitive advantage across the region.”
Speaking about his expanded role, Gautam Surath, Chief Strategy & Transformation Officer, Publicis Media India, said, “It has been a privilege to help shape the growth of Performics India over the years, and I’m deeply proud of what our teams have built together. As I step into this new role, I’m excited to work towards further strengthening the Groupe’s capabilities across data, influence, technology, and performance. These areas are increasingly central to how clients grow and I’m committed to bringing even more coherence, integration and strategic ambition to our offering. I look forward to supporting Atique during his transition and to working closely with the wider leadership to drive the next wave of momentum for Publicis Media together.”
Atique Kazi, CEO, Performics India, said, “Performics India sits at a defining moment—where data, technology, and creativity converge to open extraordinary possibilities for brands. I’m energised by the scale of opportunity ahead of us and by the talent within the organisation. Together with the teams, I look forward to building solutions that are not just innovative but genuinely transformational for our clients. Performics has a strong legacy within Publicis Groupe, and we are now poised to shape the next chapter of its growth.”
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