DS Group's Pulse Candy, a significant player in the hard-boiled candy market, is marking National Candy Day with an interactive new initiative. This year, the brand has unveiled the #ScreamForPulse contest through a specially designed microsite (www.pulsecandyday.com), inviting candy enthusiasts across India to participate in a playful digital challenge and win various prizes.
In the #ScreamForPulse contest, participants use their vocal volume to control an on-screen character that jumps to collect Pulse candies. The louder the scream, the higher the character jumps, creating a blend of volume and skill. Players with the highest scores will have the opportunity to win enticing rewards. The campaign is currently live on the microsite, where contestants can compete for top scores.
Arvind Kumar, General Manager of Marketing for Confectionery at DS Group, commented, “Pulse Candy has always aimed to enhance consumer experiences, and this game reflects that spirit. This year, we're incorporating gaming fun for our youthful audience with the #ScreamForPulse contest. By encouraging our fans to participate, we hope to amplify the joy associated with Candy Day. We look forward to the excitement this campaign will generate among our Pulse lovers!”
Accessible via mobile, the contest offers a dynamic way to celebrate Pulse Candy Day. Users can visit the microsite, join the game, and share their scores on social media platforms, fostering friendly competition among friends. Additionally, the microsite provides opportunities for participants to win appealing prizes.
Visit www.pulsecandyday.com to start playing now!
Since its launch in 2015, Pass Pass Pulse has established itself as a leader in the hard-boiled candy market, maintaining its position as the No. 1 hard-boiled candy brand in India for the last eight consecutive years.
