Radio City, India’s first private FM station, has announced a strategic alliance with Triton Digital, a global leader in digital audio and podcast technology, to unveil RC SWAPPR — a global platform dedicated to podcast content.
Now live at www.rcswappr.com, RC SWAPPR offers free access to a wide range of Indian audio content, available to listeners in over 120 countries including the US, UK, Canada, and across Europe.
Radio City will use Triton Digital’s Omny Studio and advertising technology to enhance content delivery and monetisation. The platform aims to redefine podcast consumption with a focus on “The Art of Podcast Creation,” offering culturally relevant storytelling in genres such as horror, crime, comedy, love, relationships, entertainment, religion, and spirituality.
Recognising Hindi and English as popular choices among podcast listeners, RC SWAPPR is committed to serving a broad and inclusive audience through content in both languages. Video podcast formats will also be available for selected shows, adding a more immersive experience.
Adding an element of engagement, the platform features a monthly leaderboard showcasing the top 10 podcasts, and plans to release 150+ new episodes each month, including 2–3 entirely new shows.
Ashit Kukian, CEO of Radio City, said, “Given that audio is Radio City’s core strength, we seek to expand its reach through RC SWAPPR. This initiative is our promise to nurturing the space with innovation and inclusivity for all our listeners across the globe. With creative use of sound, and dramatic narration to soothing spiritual guidance, RC SWAPPR is more than just a platform—it’s a movement to democratise audio storytelling. As we establish a strong content foundation, build a thriving community, and work towards global expansion, we are excited to launch a place to resort for everyone who prefers this ‘on-the-go’ nature of podcast.”
Richard Palmer, VP of Market Development and Strategy (APAC) at Triton Digital, added, “We are thrilled to partner with the Radio City. With India's digital audio industry seeing rapid growth, RC SWAPPR is poised to take audio storytelling and listener interaction to the next level. This partnership will increase the reach of RC SWAPPR and enable the provision of high-quality, content that resonates with the global audience. This is a solid step ahead for India's podcast landscape.”
The RC SWAPPR app is available for download on both the Apple App Store and Google Play Store, offering seamless access across platforms and devices.
