Traya has launched its third collaboration with actor Rajkummar Rao, furthering the brand’s ongoing narrative around the role of internal health in achieving sustainable hair regrowth. The new campaign reiterates Traya’s stance that hair loss is primarily an internal issue and that external solutions alone — including hair transplants — do not offer permanent results without addressing root-cause health concerns.
Watch the campaign here:
The campaign centers on confusion experienced by many individuals post–hair transplant, highlighting that confidence in external procedures can be short-lived if internal health factors remain untreated. The film illustrates this through a storyline where a man who has recently undergone a transplant is stopped by Rajkummar Rao, who cautions, “Transplant ke baad bhi baal ho sakte hai zero, kyuki hair loss andar ka problem hai” (Even with a hair transplant you can lose your hair, because hair loss is an internal issue).
Speaking about the campaign, Rajkummar Rao said, “I love collaborating with Traya, the insights they bring and myths they break through their ads is simply amazing. I enjoy working with brands who add value to people’s lives and Traya for me embodies that philosophy. I’m glad to be part of a campaign that brings such clarity and honesty to something so personal.”
Commenting on the launch, Saloni Anand, Co-founder, Traya, said, “Traya has been leading the hair loss narrative with deeper health conversations, highlighting what really matters: internal health! With this campaign we want to bring the focus back on how fixing internal health is the only resolution to getting long term sustainable results, not the quick fixes, not the hair transplants but looking deep inside and fixing the internal root cause for long lasting results.” She added, “And having RajKummar join us again to bring Traya's hair health narrative to life is another cherry on top. Our shared values are what keeps our association relatable and effective.”
The campaign film is currently live in Hindi, Marathi and Gujarati, with Bengali and Odiya versions scheduled to release in the next phase.
