Rajnigandha, a brand of the Dharampal Satyapal Group (DS Group), has launched a new ingredient-focused television commercial centred on the making of its mouth freshener.
The campaign focuses on the process involved in selecting, assessing and blending ingredients used in Rajnigandha. The film is titled ‘Yun Hi Nahin Main Rajnigandha Ban Jaata Hun’ and traces the role of the master blender in ensuring consistency and taste.
The commercial has been directed by French filmmaker Bruno Aveillan and conceptualised by McCann Advertising.
Commenting on the launch of new TVC campaign, Sushaant, Sr. General Manager, Marketing, Mouth Freshener, DS Group, said, “With this new ingredient TVC, Rajnigandha reaffirms its commitment to authenticity, excellence and quality reminding consumers that the legacy of premium great taste is never accidental, but the result of years of experience and uncompromising standards. This new TVC campaign stands as a proud reflection of the DS Group’s legacy and the artistry that defines Rajnigandha.”
The campaign will be aired across television, digital platforms including YouTube, Instagram and Facebook, as well as OTT platforms.
