Ranabir Bose has rejoined Aditya Birla Capital as Head – Marketing (Non-Banking Financial Company) & Brand Centre of Excellence (CoE), taking charge of marketing across the company’s lending portfolio.
Bose announced his move via a LinkedIn post, where he outlined his mandate to lead marketing for the NBFC business while also serving as the group’s brand custodian.
“Excited to share that I’ve transitioned back into Aditya Birla Capital (ABC), taking on the mandate of leading marketing across the NBFC’s full lending portfolio. In this role, I also serve as Brand Custodian for ABC, stewarding the franchise at a group level and ensuring brand consistency and resonance across all lines of business,” he wrote.
“Looking forward to building impactful narratives, driving growth, and strengthening the unified brand presence of Aditya Birla Capital,” he added.
Prior to this, Bose was Head of Marketing at Aditya Birla Sun Life Mutual Fund (ABSLMF).
A seasoned marketing professional, he brings over 22 years of experience across asset management, insurance and NBFC lending in India’s financial services sector.
