ARKS, the lifestyle brand founded by actor and entrepreneur Ranbir Kapoor, has launched its first fragrance, ARKS Day. The gender-neutral perfume is now available on Instamart across Bangalore, Mumbai, Delhi-NCR, Kolkata, and Hyderabad.
Founded in February 2025, ARKS has developed a following for its design-led drops. The launch of ARKS Day marks the brand’s entry into the fragrance segment and an expansion beyond apparel. The perfume is designed for daily use and positioned as a gender-inclusive product.
“Fragrance felt like the natural next step for ARKS—personal, intimate, and the final layer of self-expression. With ARKS Day, we’re entering a category that’s deeply emotional but often overcomplicated. We wanted to keep it simple, stylish, and accessible. Launching on Instamart is our way of meeting people where they are—bringing elevated essentials to their doorstep within minutes,” said Abhinav Verma, CEO & Co-founder at ARKS.
Speaking on the collaboration, Hari Kumar G, Chief Business Officer at Instamart, said: “We’re excited to partner with ARKS to launch ARKS Day to users. ARKS is a brand that truly resonates with today’s generation who aim to be design-conscious, agile, and emotionally aware. Through this collaboration, we’re enabling instant access to a thoughtfully crafted product that breaks the monotony in India’s fragrance category, while also giving users a dash of their favourite actor in just 10 minutes.”
The fragrance is available exclusively on Instamart, marking ARKS’ entry into quick commerce and aligning with its approach of limited product releases.
