Rapido has introduced a new parcel delivery campaign, ‘Bus 5 Minute Me,’ highlighting its focus on quick and dependable last-mile logistics. The campaign centres on the company’s promise of instant pick-ups and timely deliveries for users across India.
As part of the launch, Rapido partnered with rapper Khullar G on a music video designed to illustrate the everyday urgency of sending parcels. The video has surpassed 100 million views across social media platforms.
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Speaking about the launch, Pawandip Singh, CMO, Rapido, said, “With ‘Bus 5 Minute Me’, we wanted to communicate a simple yet powerful promise: your parcel, picked up instantly and delivered with the unmatched convenience, affordability, safety, and reliability that Rapido stands for. Khullar G’s energy and relatability helped us bring this message to life in a way that truly connects with today’s fast-moving consumers. Crossing 100 million views is a strong testament to how deeply the campaign resonates, and it reinforces our commitment to building accessible, tech-enabled mobility and delivery solutions that move at the pace of India.”
The campaign supports Rapido’s broader effort to expand its logistics and on-demand delivery operations. Rapido currently enables more than 5 million rides each day across over 400 cities, including tier-2 and tier-3 regions. Its services span bike taxis, auto rickshaws, cabs, parcel deliveries, flight bookings, and food delivery.
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