Rapoo India has renewed its association with the Mumbai Indians as the Official Computer Accessories Partner, marking the second year of the collaboration.
The partnership aims to deepen fan engagement by blending technology with cricket fandom. As part of the tie-up, Rapoo has introduced a range of Mumbai Indians-themed computer accessories, including wireless keyboards, mice and mousepads designed in the team’s signature colours.
The MI-edition products are available across online and offline channels, including the team’s official store and major e-commerce platforms such as Amazon and Flipkart, along with pan-India retail distribution.
To further amplify engagement during the cricket season, the brand will roll out on-ground activations and roadshows across key technology markets in cities such as Mumbai, Delhi, Bengaluru, Chennai and Hyderabad. These will include fan interactions and giveaways, allowing consumers to experience the products first-hand.
Mukesh Kumar Chaudhary, Regional Director – India & SAARC, MEA, Rapoo, said, “We are excited to continue our partnership with the Mumbai Indians, a team that represents performance, consistency, and an incredible connection with fans. At Rapoo, we believe technology can enhance everyday experiences, and through this collaboration, we aim to bring fans closer to the game with specially designed accessories that combine innovation, style, and team spirit.”
Through the partnership, Rapoo aims to leverage the popularity of the Mumbai Indians to strengthen its connection with consumers and drive visibility in the competitive peripherals market.
