Raymond Lifestyle Ltd has unveiled the latest instalment of its long-running 'The Complete Man' campaign with a new ad film titled 'Homecoming,' continuing its legacy of emotion-led storytelling around evolving masculinity.
The film reflects how modern definitions of manhood are shifting from the image of an always-busy provider to that of an emotionally present partner and father. In an age marked by constant connectivity and shrinking attention spans, the campaign highlights that the most valuable luxury today is time—and choosing to spend it meaningfully with family.
The narrative follows a father returning home after a long workday, still tied to his professional responsibilities. In a quiet yet decisive moment, he chooses to disconnect from work and step into his most important role—being present for his children. Through playful, warm interactions, the film reminds viewers that completeness is not measured only by success, but by empathy, balance, and presence.
Watch the campaign here:
Conceptualised by Omnicom, the film will debut during the final matches of the T20 World Cup on JioHotstar, before expanding to a nationwide rollout across more than 1,300 cinema screens alongside major theatrical releases. The campaign will also be supported through digital CTV advertising and close to 100 outdoor sites across the country.
Commenting on this latest ad film, Satyaki Ghosh, CEO, Raymond Lifestyle Ltd said, “In India, the notion of being a man is undergoing a profound shift and ‘The Complete Man’ campaigns have always held a mirror to the changing norms within the society. Having exemplified elegance, now also measured by emotional intelligence, our latest ad film is an ode to simple gestures that showcase the affectionate dimension of his personality. It is a melange of the core values of the Raymond brand and our impeccably crafted offerings that resonate with millions of Indians.”
Also commenting on the creative concept was Saad Khan, President & Managing Partner - Growth & Strategy, Omnicom, said, “The Complete Man has always evolved with the world, yet, at the core, he has held and lived by the same fundamental principle that success is built on a bed of empathy, compassion and taking care of family. This campaign is the next step in the journey of this iconic brand to redefine what it means to be a complete man in today’s time.”
With 'Homecoming,' Raymond continues to reimagine the idea of masculinity, showing that true strength today lies in presence, patience, and the quiet moments that build lasting bonds.
