Reliance Brands Limited (RBL) has entered into an exclusive partnership with SKIMS to introduce the global shapewear and lifestyle brand to India. Under the agreement, RBL will operate the brand across physical and digital channels, with the first standalone stores set to open in Delhi and Mumbai.
Founded in 2019 by Kim Kardashian and Jens Grede, SKIMS has built its reputation on inclusive shapewear, underwear and loungewear, expanding its portfolio to include menswear and NikeSKIMS. The India launch forms part of the brand's global retail expansion following recent store openings in London and Dubai, with Hong Kong and Seoul next in line.
Commenting on the partnership, Isha Ambani, Director, Reliance Retail Ventures Limited, said, “SKIMS has changed how the world thinks about shape, comfort and inclusivity, and it speaks directly to a new generation of Indian consumers who want fashion that is both aspirational and made for them. We are proud to introduce SKIMS to India and to build it here for the long term.”
Kim Kardashian, Co-Founder & Chief Creative Officer, SKIMS, added, “We built SKIMS on the belief that everybody deserves to feel comfortable and confident in what they wear. The excitement we’ve seen from our community in India has been truly incredible, and we can’t wait to welcome them in our stores for the very first time.”
Jens Grede, Co-Founder & CEO, SKIMS, said, “Reliance Brands has an exceptional track record of building some of the world’s leading fashion and lifestyle brands in India. We’re excited to partner with their team as we introduce SKIMS to this important market and continue expanding our global retail footprint.”
The brand will be introduced through a phased rollout, with Reliance Brands planning to expand SKIMS across additional cities and channels over time.
