Srivats TS has joined Reliance Retail as Senior Vice President and Head of Marketing, according to an update on his LinkedIn profile.
Srivats moves to Reliance Retail after a successful tenure at Netflix, where he served as Head of Marketing for Netflix India for almost four years.
Before Netflix, he was associated with Swiggy for around five years as SVP – Marketing & CX, leading growth, brand love and consumer adoption through marketing, branding and digital strategy. During his time there, he played a key role in shaping Swiggy’s brand and strengthening its consumer reach.
An alumnus of IIM Calcutta, Srivats brings close to 20 years of experience working across major consumer companies and technology-driven startups. Prior to Swiggy, he headed digital brand marketing at Quikr. Earlier in his career, he spent several years at Nokia, where he worked across brand marketing, consumer insights and organised trade roles.
Known for building and scaling technology-led brands, Srivats has consistently focused on data-driven marketing and structured yet creative communication across both traditional and new-age platforms.
