Revital, the multivitamin brand from Sun Pharmaceutical Industries, has launched a new integrated campaign featuring actor Vicky Kaushal to address the role of everyday stress in causing fatigue.
The campaign encourages consumers to recognise that low energy levels may result not only from physical exertion but also from the mental demands of modern lifestyles, including long working hours, constant connectivity and family responsibilities.
Vidhi Shanghvi, Executive Director, Sun Pharma, said, “Consumers today are navigating a fundamentally different reality, where mental demands and everyday stress are becoming just as significant as physical exertion in shaping energy levels. This shift presents an opportunity to redefine the conversation around everyday fatigue and foster a more holistic understanding of energy and well-being. At Revital, we are committed to staying ahead of evolving consumer needs through science-led innovation and trusted nutritional solutions that help people meet the demands of modern life and maintain everyday vitality.”
Akshay Seth, Senior Executive Creative Director, Ogilvy India, said, “We wanted to tell a story that feels instantly familiar, but still makes people pause and rethink what they know. The multivitamin category has usually spoken about fatigue through the lens of nutrition or age. As category leaders, we saw an opportunity to shift the conversation towards another everyday reality: the impact of stress. The gym setting allowed us to contrast what people expect with what many actually experience, making the insight feel both surprising and relatable.”
Rolled out across television, digital platforms, connected TV, OTT and social media, the campaign positions Revital as a scientifically formulated nutritional supplement that supports everyday energy. The product contains 20 essential nutrients, including natural ginseng, and the company says it is clinically tested to help reduce stress and improve energy levels.
Through the campaign, Revital aims to reinforce its positioning as a trusted daily nutrition brand for consumers managing increasingly demanding routines.
