Goibibo has rolled out a new digital campaign packed with plenty of thoko taali moments. The films bring together cricketer Rishabh Pant and former cricketer and commentator Navjot Singh Sidhu, in a light-hearted face-off.
The campaign captures the duo in their natural element, Sidhu Paaji with his trademark one-liners and poetic flair, and Rishabh Pant with his quick wit and fearless charm. Through playful back-and-forth exchanges, the films show how travellers can enjoy top-rated stays without stretching their budgets.
Raj Rishi Singh, Chief Marketing Officer at Goibibo, said, “The campaign blends cricket, culture, and comedy to show that great hotel experiences don’t have to come at a high cost. By pairing Rishabh’s youthful spontaneity with Sidhu’s timeless wit, we wanted to create something that’s memorable, relatable, and unmistakably Indian.”
Speaking about the campaign, Rishabh Pant said, “It’s always fun when a campaign lets you be yourself. Shooting with Sidhu Paaji was full of laughter, energy, and surprises, just like any good trip. I think people will connect with that vibe instantly.”
Adding his signature flair, Navjot Singh Sidhu shared, “When humour meets honesty, the message sticks. This campaign captures that balance beautifully, it’s light, it’s real, and it’s got a little filmy tadka.”
The campaign has been conceptualised by Restless@MagicCircle. Their Creative Director, Rishabh Kapoor, said, “We mixed Sidhuism and Rishabhpanti to create Goibibo’s own commentator-verse. Where shayari meets sarcasm, and every deal lands like a punchline.”
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