Shaadi.com’s VIPShaadi has appointed Ritika Gupta as Director of Marketing.
In a post on LinkedIn, Gupta said she is pleased to take on the new role and is looking forward to working in a category she has been curious about, noting that user expectations in the space are changing.
Gupta has over nine years of experience in digital marketing, with a focus on performance marketing and improving user engagement.
Before joining VIPShaadi, she worked at StayVista for more than six years, most recently as Associate Director for Growth and Marketing. She has also worked with Kalkifashion.com, GSB Securities Pvt Ltd, and Edelweiss Financial Services.
