Santoor has appointed Tilt Brand Solutions as its Creative Agency on Record (AOR), marking a strategic move to strengthen its marketing and communication efforts.
Under the mandate, Tilt Brand Solutions will lead the conception and execution of Santoor’s brand, marketing and content strategy across media platforms. The partnership will focus on reinforcing the brand’s relevance among existing consumers while expanding its appeal across new geographies, segments and channels.
S. Prasanna Rai, Chief Marketing Officer (CMO), Wipro Consumer Care & Lighting, said, “We are pleased to partner with Tilt Brand Solutions for Santoor. As the brand continues to evolve and engage with a new generation of consumers, it is important to bring in fresh thinking and strong creative capabilities. Tilt’s understanding of the category and their approach to storytelling aligns well with our vision for Santoor, and we look forward to building a strong and impactful association together.”
Joseph (Joe) George, Chairman & CEO, Tilt Brand Solutions, said, “This appointment is hugely exciting and comes with a great sense of responsibility. Santoor is an iconic brand with a strong legacy, and we are committed to strengthening its relevance and reach. We look forward to bringing our collective experience and expertise across strategy and storytelling to do justice to Wipro’s faith and confidence in us.”
Owned by Wipro Consumer Care & Lighting, Santoor is looking to build on its market leadership through a more integrated and future-facing creative approach. The collaboration is aimed at supporting the brand’s next phase of growth amid an increasingly dynamic and competitive landscape.
