Saregama India Ltd on Tuesday said it has entered into a strategic partnership with filmmaker Sanjay Leela Bhansali’s Bhansali Productions Pvt Ltd, anchored by an equity investment by the music and entertainment company.
Under the agreement, Bhansali Productions will exclusively sell the music rights of all its future films to Saregama under a pre-agreed pricing formula. Saregama said the arrangement would provide a regular supply of film music and remove the need for competitive bidding, helping manage acquisition costs.
The partnership combines Bhansali Productions’ film and OTT content operations with Saregama’s music and live events business. Saregama said it is shifting its focus towards partnerships rather than in-house film production.
Bhansali Productions will retain ownership of the intellectual property for its films and continue to exercise creative control. Saregama will provide governance oversight and financial discipline under the partnership structure.
Saregama said it plans to scale down its in-house film production activities over the next one to two years as it aligns its content strategy towards collaborations. The company expects the investment to be earnings-per-share accretive by FY27 and to support margins in its music and video segments.
Avarna Jain, vice chairperson at Saregama India, said the partnership aligns with the company’s strategy of working with established creative studios to generate long-term shareholder value.
Bhansali said the partnership was built on shared values around artistic integrity, music and storytelling.
