In a landmark initiative aimed at raising awareness around menstrual pain, Saridon Woman has officially set a Guinness World Record for the largest national participation in a gesture-based campaign. Titled 'No Pain, Period', the initiative saw over 5,000 individuals across India unite in an iconic crossed-arms gesture to show solidarity with women experiencing menstrual pain.
The campaign shines a spotlight on the widespread impact of period pain, with 81%–93% of women reporting severe menstrual discomfort, including spasms, and 63% of young women citing social withdrawal due to the pain.
Saridon Woman, a pioneering product under Bayer’s Consumer Health Division, offers a first-of-its-kind holistic solution for period pain, combining Paracetamol with Hyoscine Butylbromide—a plant-derived compound—targeting abdominal cramps, backaches, and headaches commonly associated with menstruation.
“This Guinness World Record underscores the collective strength of Indians in recognizing the importance of addressing menstrual pain. The conversation around women’s contribution to the economy whether it is from home or the workplace, is rightfully gaining momentum. However, we also need to talk about the challenges they face every month while still doting on their families or acing it at their places of work. This added layer of conversation around menstrual challenges, will help us all approach woman with a greater understanding and empathy,” said Sandeep Verma, Cluster Head - South Asia, Bayer Consumer Health.
The ‘No Pain, Period’ campaign has been lauded for fostering community and igniting much-needed dialogue around an issue that affects millions of women every month. The crossed-arms gesture now symbolises unified support, challenging stigma and promoting understanding.
“At Bayer, we remain deeply committed to empowering women by providing effective solutions for menstrual pain relief. The 'No Pain, Period' campaign and this Guinness World Record mark a significant step forward in breaking taboos and fostering open conversations about period pain. Together, we are paving the way for a future where women can take charge of their well-being, live pain-free and with confidence,” said Ritu Mittal, Head of Marketing and Digital, Bayer Consumer Health.
Adding to the momentum, Ameer Ismail, President of Lintas Live, commented: “We are proud to have played a role in the ‘No Pain, Period’ campaign by Saridon Woman, and to have brought this innovative initiative to life. Saridon Woman is a category-first brand that is reshaping the conversation around menstrual health. We recognised the need for a powerful move to help create meaningful discussions about menstrual pain. Through this strategic collaboration with Guinness World Record we have gone beyond raising awareness, challenging outdated norms, eliminating stigma, and creating lasting change in how menstrual health is understood.”
This milestone cements Bayer’s long-standing commitment to advancing women’s health by making effective, accessible solutions more widely available and supporting women in living pain-free during their cycles.
