Scapia has launched its Winter Release campaign titled 'Travellers on Our Mind. All the Time,' introducing three new offerings: the Scapia Store, Scapia Experiences and the Scapia Add-On Credit Card. As informed by the company, the campaign is designed to reflect how travel influences everyday behaviour and has been developed into three humorous, slice-of-life films that aim to highlight Scapia’s traveller-focused approach. The company stated that the campaign reinforces its identity as a platform built by travellers, for travellers.
A Scapia spokesperson said, “At Scapia, we are constantly thinking about travellers, it’s at the heart of everything we do. Every product begins with one question: how can we make travel better for our users? This campaign brings that belief to life in a more human and creative way. It captures our obsession with travellers and how that passion shapes not just what we build, but also the stories we tell.”
Watch the video here:
The campaign has been conceptualised and written in-house by Scapia’s creative team and produced by Bratman Films. It uses everyday moments to show how product ideas emerge from real-life travel challenges and needs.
One of the films in the campaign introduces the Scapia Add-On Credit Card through a scene featuring a couple on an ice cream outing, using the conversation to highlight how the product allows families to share travel rewards, airport privileges and spending convenience without OTP requirements. Another film features a grandmother announcing her plans to travel to the Himalayas, leading to the introduction of the Scapia Store—an e-commerce feature that offers curated travel gear based on destination, weather and theme. The company said that products on the platform can be purchased or redeemed using Scapia Coins. The third film revolves around a couple debating nail paint shades and uses that dialogue to introduce Scapia Experiences, a feature that offers access to over 5,000 travel activities and adventures, along with filters and Scapia Coin redemption options.
Watch the 2nd video here:
Scapia stated that its Winter Release reflects an evolution of its platform from a travel credit card and booking service to a broader ecosystem covering seven travel categories across discovery, shopping, experiences and payments. The company added that its long-term aim is to build a comprehensive travel platform that connects planning and exploration with transactions and rewards.
Watch the final video here:
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