tgthr., the integrated creative, media, and production agency, has bolstered its leadership team with two senior appointments. Shamima Pereira joins as Business Head, while Sonia Kumar has been named AVP – Strategy & Brand Solutions Lead.
Pereira brings over 14 years of experience across agencies such as FCB Ulka, Leo Burnett, Publicis, Scarecrow, and The Womb, with a strong track record in managing a diverse mix of brands. Over the years, she has worked with both global and Indian names including Amul, Indian Oil, Garnier Colour Naturals, NBA, Heineken, Cathay Pacific Airways, Reliance Jewels, Tourism Australia, Dinshaw’s, Vicco, and Nilkamal. In her new role, Pereira will focus on deepening client relationships and driving business growth across markets.
“Joining tgthr. marks an exciting new chapter in my journey,” said Shamima. “The agency’s unique model—where creative, media, and production collaborate seamlessly under one roof—enables us to deliver truly integrated, future-forward solutions. tgthr. is at a pivotal stage of creating impactful work, and I look forward to being part of this journey.”
Kumar comes on board as Strategy Head, bringing extensive experience in brand strategy and integrated marketing communications. She has previously worked with agencies such as Leo Burnett, Dentsu Webchutney, and DDB Mudra, partnering with brands across categories including QSR, tech, automobiles, FMCG, beauty, baby care, wellness, film marketing, and textiles. Her portfolio includes brands such as McDonald’s, ASUS, HONOR, Piaggio, Piramal, Swiggy, Nestlé, AlcoBev, Platinum, Hilton, and Starbucks. At tgthr., Kumar will lead the strategy function, collaborating closely with creative and media teams to deliver cohesive, insight-driven solutions for clients.
“I’ve always been deeply passionate about building meaningful brand stories, and strategy has been central to that journey. For me, great brands are built at the intersection of sharp strategy and compelling storytelling—I’ve always been excited by that space,” said Sonia. “Joining tgthr. gives me the opportunity to push those boundaries further and create work that is both impactful and culturally relevant.”
Commenting on the appointments, Aalap Desai, Co-founder and CCO of tgthr., said, “As we continue to challenge traditional agency models, bringing in fresh perspectives like Shamima and Sonia is vital. Their combined strengths in business growth and strategic thinking will play a key role in delivering the cohesive, high-impact outcomes our clients expect from tgthr.”
