SharkNinja APAC has appointed WPP Media as its integrated media partner in India, with Wavemaker leading the brand’s end-to-end media strategy, planning, media investments and performance marketing across digital and offline platforms.
The partnership comes as the global home appliances and consumer technology company looks to accelerate its growth ambitions in India by building an integrated media ecosystem that combines brand building with performance marketing.
Under the mandate, WPP Media will leverage its AI-powered audience intelligence, advanced analytics, connected planning capabilities and strategic platform partnerships to drive consumer engagement, improve marketing effectiveness and support business growth. The agency will also develop a unified full-funnel strategy integrating data, technology and creativity to strengthen SharkNinja APAC’s presence in the Indian market.
Commenting on the partnership, Mrunmay Mehta, Managing Director & Country Head – India, SharkNinja, said, “India represents a significant growth market for SharkNinja APAC, and building meaningful consumer connections will be critical as we scale our presence. We were looking for a partner that could combine strategic thinking with data, technology and execution to deliver connected business outcomes. WPP Media’s integrated capabilities, future-ready approach and proven expertise in driving growth make them the ideal partner to help us accelerate our journey in India.”
Amin Lakhani, President – Client Solutions, WPP Media South Asia, added, “Today’s growth is driven by connected experiences, where brand, performance and data work as one. Our role is no longer just to plan media, but to architect growth ecosystems that help brands stay relevant, agile and competitive. Shark and Ninja are global market-leading brands with an innovation-first mindset, and we are excited to partner with them to unlock new opportunities for growth through audience intelligence, AI-powered planning, strategic partnerships and integrated media solutions that create lasting business impact.”
The collaboration further strengthens WPP Media’s relationship with SharkNinja APAC as the company continues to expand its footprint in India through integrated, data-led media planning and marketing initiatives.
