WPP Media Indonesia has named Krishan Upadhyay as Partner, where he will head the Beauty Tech Lab (BTL) business for L’Oréal.
In his new role, Upadhyay will oversee integrated marketing initiatives across the marketing funnel, focusing on bringing together brand, creator, commerce, media and analytics to drive connected marketing strategies.
Before joining WPP Media Indonesia, Upadhyay served as Marketing Lead – Sports at Roundglass.
He brings more than 16 years of experience across marketing and media, having worked in sectors including sports, retail, FMCG and consumer businesses. Over the course of his career, he has also held positions at adidas, MediaCom and The Crayons Network, among other organisations.
