Shashi Sinha, former Strategic Adviser at Omnicom Media India, has invested in creator-tech platform Qoruz through his family office. The financial terms of the investment were not disclosed.
The investment comes shortly after Sinha's departure from Omnicom Media India and reflects his confidence in the growing creator economy and technology-led influencer marketing solutions.
Sinha said brands are increasingly moving beyond conventional influencer campaigns towards platform-driven approaches, adding that Qoruz's technology-focused model was a key factor behind his investment. He also described the investment as a long-term commitment and said he would work closely with the company's leadership as it scales.
