Eureka Forbes has partnered with actor Shraddha Kapoor to launch a new campaign featuring the Forbes Smartclean Robotic Vacuum Cleaner. A range of technologically advanced devices, the Forbes Smartclean Robotic Vacuum Cleaners deliver 99.9% dirt removal and wet mopping with minimal effort.
In the campaign, Shraddha Kapoor personifies the idea of ‘Chakachak Clean’ living- effortless, vibrant, and modern. The campaign highlights the features of the Forbes Smartclean, from powerful suction that lifts stubborn dirt to cleaning hard-to-reach corners, gliding under sofas, tackling pet hair, and even wet mopping floors. The device is presented as a convenient solution for maintaining sparkling homes with just a tap on the phone.
Watch the TVC here:
Talking about the collaboration, Anurag Kumar, Chief Growth Officer, Eureka Forbes, said: “Cleanliness in Indian homes has often been seen as a chore, but with Shraddha Kapoor and Forbes Smartclean, we are reframing it as effortless, essential, and empowering. The Forbes Smartclean robotic vacuum cleaner is not just a luxury, it is a necessity for healthier living. It is a powerful device that delivers the highest level of clean- Chakachak Clean, in every home.”
Talking about her association with Eureka Forbes, Shraddha Kapoor said: “With innovations like the Forbes SmartClean Robotics range, which blends intelligent technology with effortless convenience, Eureka Forbes is redefining the future of home hygiene. I’m proud to be associated with a brand that has made clean living a lifelong mission. I truly hope that together we can inspire many more to embrace this way of life.”
Eureka Forbes, with its decades of innovation and trust, claims that the campaign marks a step forward in redefining home hygiene in India. According to the brand, ‘chakachak clean’ goes beyond spotless spaces, reflecting healthier homes that safeguard families while embracing the future of convenient cleaning.
