Slurrp Farm has rolled out its Back-to-School campaign with a new film that draws on a familiar parental concern: whether children actually finish the food packed for them.
Built on the everyday insight of half-eaten tiffins returning home, the campaign captures the emotional stakes of a school morning. For parents, an untouched lunchbox signals effort gone to waste, while an empty one becomes a small but meaningful win.
The film follows seven-year-old Kabeer through a typical morning routine marked by delays and distractions, from brushing his teeth at his own pace to misplacing essentials. Amid the rush, his mother opts for a quick solution, preparing millet-based pancakes in minutes before packing his tiffin.
The narrative resolves with the tiffin returning empty later in the day, accompanied by a handwritten note that adds a playful, emotional touch. The moment reinforces the campaign’s central message: simplifying healthy eating without compromising on taste or convenience.
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Meghana Narayan and Shauravi Malik, Co-founders, Wholsum Foods (Slurrp Farm & Mille): "School mornings are high-pressure and universal. The rush, the clock, the negotiation of getting a child dressed, fed, and out the door with a packed tiffin. Every parent knows the tension between wanting to pack nutritious food that their child will actually enjoy eating and having almost no time to do it. That's the problem we set out to solve when we started Slurrp Farm: millet-based, no maida, ready in minutes, and food kids will happily finish. This film shows a version of the morning that most parents will recognise instantly, and the payoff at the end is one every parent is chasing. Real Food. Really Easy. is our answer to that morning.”
Conceptualised, written and produced in-house under Creative Director Vaani Arora, the film was shot by Baqsa Productions, with producer Siddhant Malhotra and director Mukti Krishan.
Through this campaign, Slurrp Farm continues to position its millet-based offerings as a practical solution for modern families, combining nutrition with ease of preparation to address everyday mealtime challenges.
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