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In a move set to redefine healthy snacking, Slurrp Farm, a leading brand known for its millet-based children’s food, has teamed up with Zepto, India’s fastest-growing consumer internet company, to deliver nutritious and guilt-free snacks to doorsteps in record time. The collaboration aims to bring healthier snack options to Indian families, capitalising on the rapid growth of the healthy snacking market driven by an increasing shift towards better nutrition.
At the heart of the partnership is the #DigTwistSlurrp campaign, which features a film showcasing the joy of indulging in Slurrp Farm’s zero-junk noodles without compromising on taste. The film follows Prakash, a Zepto delivery partner, who is swept into a lively, celebratory atmosphere as he delivers Slurrp Farm’s signature noodles to a family. The narrative captures the fun and excitement of making better food choices, with the simple act of eating healthy snacks transforming ordinary moments into joyful experiences.
“We believe snacking should bring joy, not guilt,” said Meghana Narayan and Shauravi Malik, Co-founders of Wholsum Foods, the parent company of Slurrp Farm. “Our products are made with love and free of nasties like palm oil, refined sugar, and maida, and our noodles are never fried. This collaboration with Zepto helps make nutritious, tasty snacks more accessible. We’re especially excited about Zepto’s playful ‘yummy!’ sound effect that accompanies each Slurrp Farm product added to the cart – it’s a fun way to highlight the joy of guilt-free snacking. Through this partnership, we are making it easier for parents to give their children treats that are both healthy and delicious.”
Chandan Mendiratta, Chief Brand Officer at Zepto, also spoke about the partnership: “As families in India become more conscious of the nutritional quality in children’s snacks, the demand for healthier, great-tasting options is increasing. This collaboration with Slurrp Farm combines Zepto’s fast delivery with their zero-junk promise to provide parents with the convenience of healthy, trusted snacks in minutes. Together, we are making it easier for parents to meet their kids’ nutritional needs without compromising on flavour.”
The partnership between Slurrp Farm and Zepto reflects the changing tastes of Indian families, who are increasingly prioritising healthier lifestyles while still enjoying their favourite flavours. Slurrp Farm’s range of millet-based products – including noodles, cookies, puffs, pancakes, and cereals – made from natural, trustworthy ingredients, pairs well with Zepto’s speedy delivery, creating a snacking experience that is both nourishing and joyful for busy families.
