Snitch has acquired women’s apparel brand Berrylush, marking its entry into the women’s fashion segment. The financial details of the deal were not disclosed.
Following the acquisition, Berrylush will continue to operate as a separate brand while leveraging Snitch’s capabilities across product development, technology, supply chain, marketing and omnichannel retail.
As part of the integration, Snitch will work closely with Berrylush co-founder Anusha Chandrashekar and the existing team to expand the brand’s product portfolio and strengthen its presence across online and offline channels.
Sharing the development on social media, Siddharth Dungarwal, Founder and CEO of Snitch, said, “Over the next 100 days, we’re opening the doors and taking you behind the scenes. The strategy. The products. The branding. The tough decisions. The wins. The mistakes. The real journey of building BERRYLUSH 2.0 from the inside out.”
