This Men’s Day, SNITCH has unveiled a new ad film that highlights a behaviour many recognise but rarely address — men seldom receive compliments, even when they genuinely deserve them. With Just Say It, the brand brings this quiet truth to the forefront.
The film opens with a young man stepping out in clean, confident SNITCH style and people do notice. A neighbour pauses mid-scroll, an office-goer’s admiration shows in a polite nod, and two girls in an elevator exchange a silent, excited look about how good he looks. Across different settings, admiration is present, but the words never follow. Compliments stay unspoken, held back by a familiar social conditioning: men don’t get complimented.
Speaking about the campaign, Chetan Siyal, Chief Marketing Officer, SNITCH, said, “Men’s Day felt like the right moment to address something we all see but rarely talk about. Men put in the effort in how they dress, how they show up, yet appreciation for them is often muted. With ‘Just Say It,’ we wanted to encourage people to speak the positive things they already feel. Compliments are small, but they make a real difference.”
