SoCheers, India’s leading independent digital-first creative agency, has announced the strategic appointment of Rajni Daswani as Chief Growth Officer - People & Business. This move recognises Daswani’s exceptional leadership and proven ability to drive operational excellence while fostering significant people growth, aligning with SoCheers’ ongoing success in the digital landscape.
Daswani’s journey with SoCheers began over 11 years ago in 2014, when she joined the Brand Experience team, handling some of the agency’s marquee clients. She progressively advanced through the ranks, ultimately leading the team, showcasing her versatility and strategic vision. As Director - Digital Marketing over the past three years, Daswani further solidified her impact across multiple teams, including Brand Experience, New Business, Strategy & Planning, and HR functions, particularly employee engagement and wellness. She has been instrumental in cultivating a collaborative, high-performance environment, resulting in key milestones in people and client satisfaction as well as agency efficiency.
In her new role as Chief Growth Officer - People & Business, Daswani will work closely with co-founders Mehul Gupta and Siddharth Devnani to lead strategic initiatives that drive sustainable growth in both business and talent. This dual focus reflects SoCheers’ belief that business success is deeply interconnected with company culture, talent, and client relationships.
“Rajni’s proven track record of driving operational excellence, her strategic vision and her empathetic leadership skills make her the ideal leader to guide our growth trajectory,” said Mehul Gupta, Co-Founder and CEO of SoCheers. “This appointment is a testament to her remarkable contributions and our confidence in her ability to shape SoCheers’ future, ensuring we remain at the forefront of the industry.”
Daswani added, “I am honoured to take on this expanded role as Chief Growth Officer - People & Business. My focus will be on building a robust framework that fosters both talent development and business expansion. I am excited to drive this next wave of sustainable growth for SoCheers, ensuring that we continue to deliver exceptional value to our clients and stakeholders, and remain a leader in the dynamic digital-first creative space.”
Founded in 2013 by Mehul Gupta and Siddharth Devnani, SoCheers has grown into a leading force in digital creativity, blending storytelling, technology, and innovation to deliver transformative brand experiences. The agency prides itself on a people-centric culture, with a team of over 250 professionals. SoCheers continues to set industry trends, including pioneering influencer collaborations and mastering emerging platforms, while driving data-driven insights.
As 2025 progresses, SoCheers is set to redefine industry standards, further solidifying its place as a creative leader in India.
