Social Panga and AMD have come together yet again to release a digital Onam ad film. The DVC, inspired by the belief that King Mahabali visits his people each year, is a modern take on how AI can bridge the gap of language barrier.
The campaign is brought to life by The Yellow Shutter Production House, which combines cultural nuances seamlessly with modern technology.
The film not only highlights AMD’s AI capabilities, including tools like Microsoft CoCreator, but also shows how technology can support cultural expression in meaningful ways.
“Technology, especially AI, is the talk of the town today and AMD is proud to be at the forefront of this revolution. Our Onam film is a testament to how technology can bridge gaps, while emotions remain at the heart of every connection. Just as the festival brings people closer, AMD Ryzen AI laptops empower meaningful communication, seamlessly connecting the dots with the power of AI,” said Gaurav Arora, Co-founder, Social Panga.
“Festivals like Onam remind us of the importance of connection and shared experiences. With Ryzen AI, our goal is to make technology feel just as natural, enhancing the way people create, communicate, and celebrate. This film captures that vision, where advanced AI fits seamlessly into everyday life,” said Mukesh Bajpai, Marketing Head, AMD India.
“Festive season brings about a different energy among all us story tellers and this film for AMD India sure falls under one of the most fascinating creative challenges. This film brings together the rich cultural traditions of Onam with the cutting-edge technology from AMD,” said Dilpreet Kaur Sandhu, Head of Business Growth and Strategy, The Yellow Shutter.
