Netflix India has made a bold marketing move by enlisting former Indian cricket captain Sourav Ganguly (Dada) in an unexpected role to promote its new series Khakee: The Bengal Chapter. The ad film, created in collaboration with Trailer Park Group, Netflix’s creative agency for the series, offers a witty and entertaining take on Ganguly’s larger-than-life persona.
The film begins with Ganguly entering the set of Khakee: The Bengal Chapter and volunteering to play a fierce police officer. Tasked with delivering an intense performance, Ganguly initially struggles before drawing on memories from his cricketing past, particularly his famous clash with Greg Chappell. His transformation into the role impresses the crew, and a playful twist on the rivalry ensues. In one humorous moment, Ganguly jokes about using his cricket shots — the cover drive, cut, and pull — to handle criminals with his police baton, while also confessing his love for the off-side.
Ankit Bhatia, Executive Director and Co-founder of White Turtle Studios – A Trailer Park Group Company, said, “Taking the central marketing strategy of the series and giving a flip with Dada’s dynamic presence brought authenticity and excitement to the campaign, making it a memorable storytelling moment. It gave us an opportunity to blend nostalgia with humour, capturing the essence of entertainment in a way that resonates with viewers.”
Tamagna Ghosh, Managing Director – Asia-Pacific (APAC), Trailer Park Group, added, “As a trusted global partner, working with Netflix India on building the creative strategy for this series has been really exciting. At Trailer Park Group, we are committed to pushing creative boundaries and helping brands build deeper connections with audiences. This collaboration exemplifies our belief in the power of storytelling to create cultural moments that leave a lasting impact.”
Trailer Park Group is known for creating standout campaigns for brands across OTT, cinema, gaming, music, and sports. They have partnered with platforms like Prime Video, Warner Bros., Universal, and Peacock to deliver memorable entertainment marketing.
Khakee: The Bengal Chapter, directed by Neeraj Pandey, is set to deliver gripping drama and powerful performances. The series features a talented cast, including Jeet Madnani, Prosenjit Chatterjee, Saswata Chatterjee, Ritwik Bhowmik, and Chitrangda Singh. The crime thriller, a sequel to Khakee: The Bihar Chapter (2022), is set to premiere on Netflix on 20th March 2025.
