E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
    • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • LATEST NEWS
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
search
  1. Home
  2. More From Impact

SpiceJet Drops Hip-Hop Safety Video Starring Malaika Arora to Mark 20th Anniversary

In partnership with Amazon MX Player’s Hip Hop India Season 2, the airline launches “Kripiya Dhyaan DJ”, a creative spin on inflight safety featuring dance, swag, and a strong message.

BY TEAM IMPACT
23rd May 2025
SpiceJet Drops Hip-Hop Safety Video Starring Malaika Arora to Mark 20th Anniversary

To celebrate its 20th anniversary, SpiceJet has launched a unique safety awareness campaign by introducing “Kripiya Dhyaan DJ” — a first-of-its-kind inflight safety video that blends dance, music, and safety instructions. The video features Bollywood star Malaika Arora performing a high-energy hip-hop routine while highlighting key safety procedures.

Partnering with Amazon MX Player’s Hip Hop India Season 2, the video is available on SpiceJet’s inflight entertainment platform, SpiceScreen, as well as the airline’s social media handles. The campaign aims to make safety briefings more engaging and memorable for passengers, especially in an age of short attention spans.

“This is a fun yet effective way to reimagine passenger engagement around safety,” said Debojo Maharshi, Chief Business Officer, SpiceJet. “We’re celebrating two decades of flying with innovation and joy, while keeping safety as our core message.”



Aruna Daryanani, Director and Business Head at Amazon MX Player,
noted, “This collaboration turns a routine safety announcement into an entertaining experience. It mirrors the creativity of Hip Hop India S2 by bringing energy and culture into everyday life.”

Malaika Arora, known for her strong screen presence and dance performances, called the project “refreshing and different,” adding that the campaign was “a chance to grab passengers’ attention in a way that’s hard to ignore.”

Passengers on select flights will also get exclusive previews of three episodes from Hip Hop India Season 2, further connecting inflight entertainment with India’s growing hip-hop culture.

By fusing safety with style, SpiceJet’s latest campaign reinforces its focus on passenger well-being — delivered with a modern twist.



  • TAGS :
  • SPICEJET
  • Malaika Arora
  • Kripiya Dhyaan DJ

RELATED STORY VIEW MORE

‘Humans Respond to Humans, not Code'
Cheil India, Samsung launch voice-enabled AR print ad for Galaxy S25 Ultra in India
Virat Kohli and Anushka Sharma Invite Fans to Explore Dubai in New Tourism Campaign

TOP STORY

‘Humans Respond to Humans, not Code'

In an AI-driven world, some brands stand out by embracing emotional storytelling—this one’s a look at how heart still leads in a data-led age


The Caratlane to Chic


India's Pulse Hits Rs.750 Crore


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Scroll Back: Ashi Khanna on Her Journey Through the Evolution of Content

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

COVER-STORY-60.HTML

CMO-INTERVIEW-5.HTML

JUST-IN.HTML

CREATIVE-ZONE-56.HTML

SPOTLIGHT-8.HTML

INTERVIEW-7.HTML

BACKBEAT-1.HTML

VIDEOS

ALL/HAPPENINGS

HTTP://DIGITAL.IMPACTONNET.COM

HTTPS://WWW.IMPACTONNET.COM/AUTHORS.HTML

HTTPS://E4MEVENTS.COM/

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !


Copyright © 2025 impactonnet.com