Spotify has launched a new campaign in India centred on the evolving value of its Premium offering, placing key features such as AI DJ and Lossless Audio at the forefront.
The campaign unfolds through two feature-led films that showcase how these tools enhance everyday listening. AI DJ is positioned as a personalised curator that intuitively sets the mood, while Lossless Audio emphasises high-fidelity sound for a more immersive experience.
Rolled out over five weeks, the multimedia campaign spans digital video, connected TV, audio, out-of-home, social media and on-platform integrations. It also incorporates regional elements, including Tamil and Telugu music, to reflect diverse listening habits across the country.
By focusing on feature-driven storytelling, Spotify aims to reinforce Premium as a seamless, personalised and engaging way to experience music in daily life.
