This Eid, Spykar is offering a fresh twist on the tradition of Eidi, turning it into a gift that endures. With its “EIDI THAT ALWAYS STAYS WITH YOU” campaign, Spykar, the only Indian denim brand, encourages celebrating Eid with gifts that hold meaning, grow with you, and become part of your journey.
Eid is a time for love, generosity, and togetherness. Traditionally, Eidi is given as money, a gesture that is special but often fades in memory. Spykar asks, “What if this year, Eidi became something timeless? A gift that stays, carries stories, and reminds you of the bonds you share.”
In collaboration with one of India's most beloved digital creators, Faisal Shaikh (known as Faisu), Spykar brings this vision to life. As a leading influencer, Faisu has chosen Spykar for his gifting this year, embracing the concept of meaningful gifts that last beyond the moment. He shares his take on Eidi that stays with you—through experiences, milestones, and everyday life.
The initiative aims to make gifting more meaningful. A thoughtfully chosen gift, like a well-loved denim piece, can become a lasting part of your life—worn in, shaped by your experiences, and always there when you need it. Spykar believes that Eid is a time for connection, and the right gift can be a lasting reminder of cherished relationships.
“With ‘EIDI THAT ALWAYS STAYS WITH YOU,’ we want to inspire people to choose gifts that hold meaning far beyond the moment. Like relationships, the best gifts such as denims grow with time, becoming a part of who we are. As one of, Spykar’s denim is built to last, just like the relationships we cherish,” says Sanjay Vakharia, CEO of Spykar.
