Star Sports Network and Disney+ Hotstar, India’s official broadcasters of ICC tournaments, have launched their campaign for the ICC Men’s Champions Trophy 2025, highlighting the event’s ‘all or nothing’ format. With the world’s top eight teams competing in intense must-win encounters, every match result directly impacts their qualification chances. Built on the insight of ‘Har Match Do-or-Die’, Star Sports Network’s campaign sets the stage for one of cricket’s most anticipated competitions, beginning with a film featuring 2013 winning captain, MS Dhoni.
Dhoni, known for his usually calm demeanour, appears in a rare avatar, offering fans a perspective on the drama, intense competition, and high stakes that define the ICC Men’s Champions Trophy 2025. As the last Indian captain to lift the ICC Champions Trophy, his presence adds both nostalgia and motivation, reminding fans of India's glorious triumph.
The promo film opens with Dhoni sitting in a bathtub filled with ice, set against a snowy landscape, yet sweating under immense pressure – visually portraying the tournament's nerve-wracking intensity in the most ‘Un-Dhoni’ fashion. This striking visual symbolises the tension that fans experience during the ICC Men’s Champions Trophy. With his signature wit and calm demeanour, Dhoni captures the unforgiving nature of the competition with his dialogue, “Ek bhi match mein phisle, samjho tournament se nikle.”
Sharing an insight on the campaign, Vikram Passi, Head of Marketing, JioStar – Sports, said, “The ICC Men’s Champions Trophy has a unique proposition – there are no safety nets or room for errors; win all matches or risk going home. When the stakes are high, there’s no one better than MS Dhoni, who has mastered the art of thriving in do-or-die situations, whether last-over finishes or lifting trophies. Our campaign, however, presents him in a completely new avatar- as Team India's biggest fan, doing things contrary to his personality as it’s ICC Champions Trophy time.”
Speaking about the marquee tournament and the campaign film, MS Dhoni said, “The ICC Champions Trophy has always been a special tournament to me—it’s where the best in the world go toe-to-toe in high-stakes, do-or-die matches. While players can manage the pressure on-field, the excitement and nerves for fans are on another level. Being part of this film was nostalgic, but I’m thrilled to connect with fans, watching every game like one of them this time around.”
Team India, led by Rohit Sharma, will begin their ICC Men’s Champions Trophy 2025 campaign against Bangladesh in Dubai on 20th February. Their group stage fixtures also include a high-voltage clash against Pakistan on 23rd February, and New Zealand on 2nd March. The ICC Men’s Champions Trophy will begin on 19th February, with the final set for 9th March. All matches will be broadcast on Star Sports Network and streamed on Disney+ Hotstar.
