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IMPACT Stories
When a Celebrity Becomes the Brand
BY Anaum Shaikh

Interview
Lubricants And Beyond: Gulf Oil Lubricants’ India MD & CEO, Ravi Chawla
BY NEETA NAIR

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SpeakX ropes in MS Dhoni as brand ambassador, unveils new campaign
BY TEAM IMPACT

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Gulf Pride’s 'Kuch Behad Kar' campaign celebrates ambition of India’s young riders
BY TEAM IMPACT

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MS Dhoni unveils Eurogrip's Trailhound STR adventure touring tyres in India
BY TEAM IMPACT

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Malabar Gold & Diamonds appoints MS Dhoni as brand ambassador
BY TEAM IMPACT

Spotlight
Man of Steel (and Style)
BY Anushka Sengupta

IMPACT Stories
The Exit That Wasn’t: Inside the Theatre of Celebrity Brand Moves
BY Debolina Datta

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FedEx, CSK launch ‘The Move India Needs’ campaign
BY TEAM IMPACT

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BHIM's ‘Mahi Way’ campaign underscores trust and simplicity in digital payments
BY TEAM IMPACT

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MS Dhoni invests in Kuku, joins as Kuku TV brand ambassador
BY TEAM IMPACT

Creative Zone
Ads in Focus
BY Antora Chakraborty

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MS Dhoni joins The Sleep Company as ambassador, fronts ‘India vs Peaceful Sleep’ campaign
BY TEAM IMPACT

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MS Dhoni’s partnership with Swaraj Tractors enters new strategic phase
BY TEAM IMPACT

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Mahendra Singh Dhoni Named Goodwill Ambassador for Bajaj Pune Grand Tour 2026
BY TEAM IMPACT

Cover Story
Merry 'Click'mas
BY Pritha Pahari

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Emcure and MS Dhoni Front New Public Health Campaign on Obesity Awareness
BY TEAM IMPACT

Cover Story
Activate To Engage
BY Pritha Pahari BY Ruchika Jha

Cover Story
Cricket To Commerce
BY Anushka Sengupta

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Skipper Pipes rolls out new campaign with MS Dhoni, highlights leak-free lead-free promise
BY TEAM IMPACT

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Ads in Focus

Four campaigns from this week that turn familiar insights into distinctive brand stories


A Whole Lotta Fan Love


30 Years Young, Ready To Accelerate: Hyundai CEO Tarun Garg


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