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Flipkart, India’s leading e-commerce platform, has launched an engaging and humorous campaign titled “Flipkart pe TV lena worry-free,” aimed at boosting awareness of its innovative Plug & Play and Open Box Delivery services. Created by Sociowash, the campaign focuses on increasing trust in Flipkart’s high-value home appliance purchases, particularly televisions.
Starring actor Sumeet Vyas, the campaign features a quirky and unexpected co-star: a friendly ghost. The narrative follows Sumeet’s character as he faces the humorous challenges of shopping online for a TV, with the ghost symbolising the common apprehensions customers have when making big-ticket purchases. Through their witty exchanges, the ghost evolves from a spooky figure to a helpful “frenemy,” highlighting the ease and reliability of Flipkart’s services.
The “worry-free” message is reinforced as the ghost guides Sumeet through the benefits of Flipkart’s Plug & Play with Open Box Delivery. This service allows customers to inspect their new TV for damage or missing parts, ensuring it’s in perfect working condition before accepting the delivery. Customers also have the power to reject the order and only provide the final OTP once they’re completely satisfied.
The campaign addresses common concerns such as damaged goods, incorrect deliveries, and missing accessories, making the entire TV shopping experience on Flipkart more transparent and secure. Flipkart’s Plug & Play service continues to redefine online shopping, offering peace of mind and an enjoyable experience for customers looking to purchase their next TV.
