Bayer’s Consumer Health Division in India has unveiled its latest campaign, Morning Wala Josh Poore Din, for Supradyn® Naturals Ginseng, the brand’s first-ever multivitamin formulation designed specifically for men. Conceptualised by Lowe Lintas, the campaign celebrates the power of a strong start, highlighting how sustained energy and focus can help men take on everyday challenges with confidence and positivity.
Supradyn® Naturals Ginseng has 30% more active Ginseng and 10X antioxidant action from Grape Seed Extract. This daily wellness supplement supports natural energy, stamina, and immunity, helping men power through demanding days.
The campaign film taps into everyday moments that men experience. The film humorously and relatably shows how Supradyn® Naturals Ginseng fuels all-day energy, empowering men to take on both professional and personal demands with ease. By simply adding one extra step to their morning routine and taking a Supradyn® Ginseng tablet, they’re ready to tackle whatever the day brings, all with a Haha on their face.
Sandeep Verma, Cluster Head South Asia, Bayer Consumer Health, said, “At Bayer Consumer Health, we recognise that fatigue is a daily reality for millions of Indians, with over 80% feeling tired upon waking and a majority struggling to sustain energy throughout the day. These insights reaffirm our commitment to supporting everyday wellness through solutions like Supradyn® Naturals Ginseng, which is specially formulated for today’s multitasking men. Our aim is to empower them with natural vitality so they can confidently say ‘yes’ to everything their day demands, from work to wellness to family.”
Ritu Mittal, Head - Marketing and Digital, Bayer Consumer Health, South Asia, added, “The ‘Morning Wala Josh Poore Din’ campaign reflects the energy men need to keep up with the roles they play — from caregivers and professionals to partners and problem-solvers. As per the Supradyn National Fatigue Survey 2024, 83% of people, especially those aged 25–35, feel the need to take frequent breaks due to fatigue. The film narrative is rooted in daily reality and positions Supradyn® Naturals Ginseng not just as a supplement, but as a partner in their daily hustle. Backed by a sharp digital strategy spanning video, influencer voices, and social media, we aim to drive meaningful conversations around natural energy and men’s wellness.”
Kapil Batra, President, Lowe Lintas, shared, “The film is about showing how a strong start can change everything. Today’s man wants to say yes to more, to challenges, to opportunities, to living, but that’s tough when energy runs low. Supradyn Ginseng gives you that energy, so you’re always ready to say yes to whatever comes your way. And the bobble head brings that spirit of saying yes to life in a fun, memorable way.”
