Swiggy Instamart, a leading quick commerce platform in India, has announced an exciting new partnership with Hamleys, the renowned global toy retailer. This collaboration will now offer customers the chance to receive Hamleys toys delivered straight to their doorsteps in just 10 minutes.
To mark this innovative partnership, Havas Media Tribes, the out-of-home (OOH) division of Havas Media Network India, has unveiled a striking outdoor installation. Located at DLF Cyber Hub in Gurugram, the display features a Swiggy delivery bike loaded with Hamleys toys. This vibrant setup includes a Hot Wheels-themed Swiggy bike, creating a nostalgic and eye-catching display that highlights the unique nature of the service.
The installation not only showcased the new delivery service but also offered a 25% discount on online orders for Delhi NCR residents. This initiative is aimed at enhancing convenience in metropolitan areas by providing rapid delivery of premium toys from top brands such as Disney, Mattel (Barbie), Kingdom of Play, Simba, Paw Patrol, Hot Wheels, and Play-Doh. With 122 SKUs of Hamleys toys available on Swiggy Instamart, this service caters to all ages, promoting fun and learning for children and adults alike.
Speaking on this collaboration, Abhishek Shetty, Marketing Lead from Swiggy Instamart, said, “At Swiggy Instamart, our vision has always been to bring convenience and joy to our customers’ lives. We are the first QC platform to partner with Hamleys, allowing us to extend our mission to a new realm, ensuring that children and families can enjoy premium toys delivered right to their doorsteps in a matter of minutes. The installation encouraged high customer engagement, especially from kids as they were drawn to the vibrant and playful corner.”
Speaking on this partnership, Uday Mohan, COO, Havas Media India, said, "Havas Media India is best known for its innovation and creating Meaningful media experiences for the brands that we work with. Our goal with this campaign was to blend nostalgia with modern-day convenience. The matchbox installation is a symbol of the magical experience Hamleys has stood for over the years, combined with the speed and efficiency of Swiggy Instamart. It is a perfect way to showcase this unique partnership.”
