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After the success of their previous campaigns, quick commerce platform Swiggy Instamart is back with a new digital film featuring Bollywood star Juhi Chawla, created in collaboration with the creative agency Moonshot. The film reinforces Swiggy Instamart's promise that anything you need can arrive at your doorstep in just minutes.
In the ad, a young man types “Chawla” into the Swiggy Instamart app. The scene cuts to Juhi Chawla, who is preparing for a shoot in her vanity van. As delivery partners depart, the twist reveals that the customer actually meant to order “chawal” (rice). The misunderstanding is quickly resolved, and the customer receives a packet of India Gate rice, a partner brand of Swiggy Instamart. This light-hearted scenario effectively communicates the brand’s message: “You name it, and it comes to your doorstep.”
Mayur Hola, VP of Marketing at Swiggy, commented, “This film is a lighthearted way to showcase the remarkable speed and versatility of Swiggy Instamart. By turning an ordinary ordering mistake into a funny and memorable moment, we highlight our commitment to delivering anything our customers need with notable efficiency and a touch of humour. At Swiggy Instamart, we ensure that from gadgets to groceries—whatever you ask for reaches you promptly.”
Devaiah Bopanna from Moonshot added, “By using the comical scenario of swapping Juhi Chawla for chawal, our aim was to showcase the promptness with which Swiggy Instamart ensures anything and everything that the users need reaches them instantly.”
Conceptualised by Moonshot, the film underscores the platform's ability to deliver a wide range of products—from puja essentials and electronics to skincare, groceries, and toys—fulfilling all customer needs with a single tap.
