Taboola, a global leader in delivering performance at scale for advertisers, has announced the appointment of Harpreet Singh as Country Manager for India. This move comes as the company accelerates its local operations and extends its offerings beyond native advertising.
Taboola has experienced significant growth in India, forming strong partnerships with leading digital publishers and advertisers. In February 2025, the company launched Realize, a proprietary performance advertising platform built to help brands grow beyond the traditional bounds of search and social media.
The platform is designed to deliver measurable marketing outcomes at scale. As part of this broader strategic shift, Taboola recently secured a two-year exclusive partnership with JioNews, one of India’s top digital news aggregators. Under the agreement, JioNews will adopt Taboola’s content recommendation solutions across its platform, enhancing advertiser access to diverse high-intent audiences across business, entertainment, politics, and lifestyle segments.
To guide this next phase of expansion, Harpreet Singh has been appointed to oversee Taboola’s India operations.
Harpreet Singh brings with him over 18 years of experience in the digital and publishing ecosystem. Prior to this role, he led Taboola’s publisher partnerships across India and Southeast Asia, where he played a key role in expanding collaborations with leading publishers including Times Internet, Network18, Jagran New Media, Hindustan Times, and Indian Express. Under his leadership, Taboola became a preferred monetisation partner for major Indian media brands.
Harpreet Singh’s appointment follows Taboola’s recent announcement of a new focus beyond native advertising. After more than a decade pioneering native advertising, Taboola is extending its offering beyond this legacy with the introduction of Realize, an industry-first platform that specialises only in performance outcomes at scale beyond search and social.
As Country Manager, Harpreet will be responsible for overseeing this new focus across India.
Harpreet Singh’s appointment reflects Taboola’s broader commitment to advancing its performance advertising capabilities in India. Following the recent launch of Realize and the strategic partnership with JioNews, Taboola is positioned to drive stronger outcomes for publishers and advertisers by expanding its to performance-led offerings in the region.
