Q] India is a highly diverse market with varied consumer segments and preferences. How are you positioning VZY to appeal across these different audiences?
Manoj: The Indian customer is a value seeker, regardless of ticket size, they want the right promotion and value. India is like 20 countries in one, with diverse segments, but a growing number of people want the best in hardware, software, content, and services. What we’ve observed is that no brand is fulfilling these aspirations in an integrated way, some offer only hardware, others OTT, DTH, or cable; often outsourcing services. We identified this gap as our target segment: small but sizable, and ultimately relevant to every customer. We’ve already tested this proposition for three months, and the strong resonance validates the unique value we’re offering.
Q] Who do you see as the target audience for this product?
Manoj: Our target audience is the entire family, because today everyone consumes content. Mornings may begin with devotional shows or news, while homemakers often watch content during late mornings to early afternoons. Kids return from school to cartoons, educational, or event-based programming, and evenings naturally become family viewing time. Essentially, content is consumed throughout the day, across devices, rooms, and technologies. That’s why we position ourselves as a family brand. Our solutions are tailored accordingly: DTH for traditional viewers, pure-play OTT for digital-first audiences, hybrid bundles for mixed users, and now, a device ecosystem to serve all entertainment needs under one umbrella.
Q] Demographically, what would be the main growth driver for this product?
Sukhpreet: We’ve been a pan-India company for a long time, and no single geography is our primary driver. What truly guides us is the consumer mindset - the modern Indian digital family. Within this family, some members still prefer traditional television, others are fully into digital content, and many are hybrid viewers. That’s the mindset we are targeting, rather than focusing on regions.
Q] Dish TV offers both traditional and digital services. How are you balancing the two while ensuring strong value for consumers?
Sukhpreet: For us, bundling is the key but it has to be seamless. It shouldn’t feel like separate offerings stitched together, but rather a unified experience. From a customer’s perspective, whether they’re watching news, sports on TV, or OTT web series, it’s all just content. The real value lies in how smoothly we deliver across formats. The more seamless the experience, the stronger the integration of traditional and new-age viewing becomes.
Q] TRAI’s recommendation to reduce the DTH licensing fee is a significant development. How do you view this move?
Manoj: We wholeheartedly welcome it; it’s something we’ve been advocating for over a decade. We’re glad the authorities have finally taken note, as this step can ease many of the headwinds we’ve been facing and potentially turn them into tailwinds for our growth.
