EFGH Brand Innovations has announced the appointment of Tanvi Sanghi as its new Executive Creative Director. A highly regarded creative leader with a strong design foundation and a track record of award winning work, Sanghi brings sharp conceptual thinking, craft excellence and confident leadership to the agency.
Sanghi joins from Ogilvy, where she helped shape impactful brand narratives across diverse categories, blending global brand thinking with culturally resonant insights. She also shares a long standing creative partnership with EFGH’s founder, having previously worked together at ITSA on several acclaimed campaigns including ‘A Table For’ for American Express, Oxigen Wallet’s ‘Stroke of Midnight’, ‘Play The Host’ for Oxigen Wallet, and multiple high impact projects for HCLTech.
Commenting on the appointment, Emmanuel Upputuru, Founder and Creative Chairman, EFGH Brand Innovations, said, “Tanvi is an exceptional talent, conceptually strong, design-led, fast, and confident. We’ve done some of our most rewarding work together in the past at ITSA, and I’m really looking forward to partnering with her again to take EFGH to the proverbial next level. As we pivot slightly and carefully, with bigger ambitions, Tanvi’s leadership will play a critical role in shaping our creative future.”
Speaking on her new role, Tanvi Sanghi said, “EFGH is at an exciting inflection point, a place that values deep thinking, strong craft, and ambition. Working with Emmanuel again feels like a creative homecoming, and I’m excited to help build work that matches the agency’s vision and momentum.”
An alumna of the National Institute of Design, Sanghi is known for her strong design sensibility, conceptual clarity, speed and confidence. Her work reflects a balance between idea first thinking and refined execution, helping brands stand out meaningfully in competitive categories.
Founded by award winning creatives Emmanuel Upputuru and Joyce Shepherd, EFGH Brand Innovations is positioned as a premium brand and creative innovation agency known for its senior talent led approach. The agency combines sharp strategic thinking with high craft execution, working closely with clients to build meaningful and enduring brand differentiation in an increasingly complex market.
EFGH currently partners with brands including DCM Shriram, MG Select, HCLTech, McCain Foods, Emids, Bessium Energy Solutions and GeoSpatial, with several new engagements currently underway.
