Tata Consumer Products has launched its first corporate brand film, For Better. In Every Step, it highlights its evolution into a diversified food-and-beverage company.
The launch follows the company's highest annual revenue since inception, crossing ₹20,000 crore in FY2025-26.
The film showcases Tata Consumer Products' portfolio across food and beverages, while outlining its operations spanning sourcing, manufacturing, distribution, brand building, sustainability and community initiatives. It also reflects the company's presence across more than 20 brands and a workforce of over 11,000 employees operating across five continents.
Speaking about the film, Sunil D’Souza, Managing Director and Chief Executive Officer, Tata Consumer Products Limited, said, “For Better. In Every Step. is not just a film—it is our philosophy. Every milestone we have achieved, including this year’s record consolidated revenue, reflects our commitment to building a consumer-centric company that people trust. This film tells our story of transformation—step by step—our legacy, our growth, our people, our ethics, and our future. Every brand we build, every product we offer, carries with it the trust that millions of families have placed in us, because that is what trust looks like when it is truly earned. This film is our way to honour that relationship: with the homemaker who has reached for Tata Salt for decades, with the tea farmer whose livelihood we are committed to, and with the generation that will inherit the planet we are responsible for today. ‘For Better. In Every Step.’ captures not just where we are today, but where we are headed. It reflects our ambition to establish ourselves as a premier FMCG company, while staying true to the Tata ethos of trust and responsibility across every dimension of our business.”
Nidhi Verma, Head – Investor Relations & Corporate Communication, Tata Consumer Products Limited, said, “For Better. In Every Step. is both a celebration of the Company’s record growth and a reaffirmation of our commitment to shaping a future that is innovative, agile, inclusive and sustainable. The film naturally extends across all facets of the business: For Better, In Every Role—for people who power the business; For Better, In Every Market—reflecting our consumer-first approach and global footprint; For Better, In Every Moment—underscoring agility, better-for-you product innovation and brand building; and For Better, In Every Community—highlighting our commitment to sustainability and social impact.”
According to the company, the campaign forms part of its broader effort to reinforce its corporate identity as it expands into new categories and strengthens its position in the fast-moving consumer goods (FMCG) sector.
